The BFCM tactics consumers loved (and loathed) this year
It may be hard to believe, but Black Friday/Cyber Monday (BFCM) is once again nearly here. And for the marketers responsible for driving $33.9B during Black Friday in the US last year, BFCM has probably been part of daily life for a while now. Planning for a big campaign—perhaps the biggest campaign of the year—is nerve […]
How iOS 16 Could Impact Your SMS Marketing—and How to Prepare
Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox. As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16 […]
How to create a customer insight strategy
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out […]
What is Remarketing? A Step-by-Step Guide for Ecommerce Stores
Shoppers are flooded with choices. It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, ecommerce brands are tasked with winning back shoppers who have […]
Personalization strategies for every step of the buyer’s journey
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies. Every marketer knows that personalization is critical. Once considered a nice touch to spruce up campaigns, today it’s a full-on necessity for digital-first brands. Plus, the […]
Texts We Love: Amazon Prime Day Edition
Prime Day isn’t just big for Amazon. Use this major summer shopping moment to drive sales for your brand. Amazon announced their annual 48-hour Prime Day event will take place on July 12-13 this year. And it won’t be the only one in 2022, as they’re planning a “Prime Fall” event in Q4. Many consumers look […]
The 13 Best Marketing Channels for Growing Your Ecommerce Business
“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a digital marketing consultant who has worked with brands like Viacom and Tapestry, has a decade of experience […]
Top Ecommerce Strategies for Rapid Growth
Success in eCommerce used to result from three things – ad spend, competitive pricing, and maximum convenience for the customer. But the landscape has shifted dramatically, and if you plan to move forward in the months ahead, you need a growth strategy that’s evolved with it. The list of challenges facing eCommerce businesses today is […]
SMS Strategies: Texts We Love: Father’s Day Edition
With Father’s Day quickly approaching, consumers are already on the lookout for the perfect gift to make dad’s day. They’re expected to spend $20 billion this year, with many searching for gifts that are unique or different, or that create a special memory. Keep in mind, this holiday can be sensitive for some, and not everyone […]
AI in marketing – What are the benefits?
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit. Ask any marketer on the street if they’re using AI in their marketing strategy, and the answer is guaranteed to be either “yes” or […]