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Connecting creators with Shopify’s millions of merchants: Introducing Shopify Collabs

Using Shopify Collabs, creators can discover and partner with Shopify’s millions of merchants, and independent brands can reach new consumers Most creators can’t support themselves full time. Discovering brands and establishing partnerships is cumbersome, and creators want to spend their time making content  With Shopify Collabs, creators can easily discover and partner with merchants to …

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Three Large Advertisers Ran Lift Experiments. The Results Were Fascinating

As cross-channel measurement becomes increasingly complex, brands are leveraging incrementality to understand true value and hone their ad strategies. American-Swedish fashion retailer Gant operates nearly 4,000 stores in 81 countries and has a complex multichannel ad strategy that spans the full customer journey. Last March, the brand wanted to gain a better understanding of the relative performance …

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Ready Together: 3 ways agencies can help clients drive digital transformation

When it comes to digital transformation, we use a simple analogy with our clients: You wouldn’t run a marathon right off the bat; you’d start with shorter runs and build up to the long one over time. The same applies to modernizing a business. At Acceleration, GroupM’s certified Google marketing specialist, this means working with …

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How iOS 16 Could Impact Your SMS Marketing—and How to Prepare

Soon, iPhone users will have more options for filtering text messages. Encouraging subscribers to save your contact card can help you stay in their main SMS inbox.  As you’ve probably already heard, Apple recently announced their newest operating system update, iOS 16. While the last few iOS updates have been heavily centered on data privacy, iOS 16 …

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Google announces 4 new features for Discovery ad users

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they’re working on making ad experiences …

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The state of email and SMS for the CPG ecommerce industry: best practices, benchmarks, and trends

The past 2.5 years have been a wild ride for the CPG industry—especially food and beverage ecommerce. Early on in the pandemic, as people around the world acclimated to staying home with above-average disposable income available, demand for doorstep snacks and drinks surged. For now, it looks like that surge is here to stay. And consumer …

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Building trust: How brands can answer common data security questions

Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data. While data security has always been an important part of doing business, in recent years it’s become an increasingly urgent consideration. Public scandals, like those of Facebook and Cambridge …

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How to create a customer insight strategy

An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right. Since the dawn of commerce, sellers have invested significant time and effort into figuring out …

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