Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.

What is Ecommerce Conversion Rate? Ecommerce conversion rate is a metric that is calculated by dividing the total number of site visitors by the number of conversions. Because it’s a key metric for your store’s success, it pays to invest as much time and resources as possible into its optimization. How To Measure Ecommerce Conversion …

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The 13 Best Marketing Channels for Growing Your Ecommerce Business

“There’s no marketing channel that’s a silver bullet for everyone,” marketing ecommerce expert Alex Greifeld says. The marketing channels you choose as part of your marketing strategy depend on the resources you have and the products you sell. Alex, a digital marketing consultant who has worked with brands like Viacom and Tapestry, has a decade of experience …

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How brands strategically employ user-generated content to acquire more customers

Online shopping is convenient. No doubt about it. You can browse products from brands anywhere—on your desktop while you’re at home sitting on the couch or on your mobile device while you’re out and about. Basically, if you have access to the internet, you can shop. But there is a downside to such widespread accessibility—there’s …

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Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

The estimated digital ad spending in the US will be around $190 billion in 2021, a 25% growth from last year. Although ecommerce brands are diversifying their acquisition channels, ads (mainly on FB, IG, TikTok, and Snapchat) remain the top channel. And, the best metrics to figure out whether an ad is working? Return on …

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Reimagining Retail: How shopping is entering a new hybrid reality

Introduction The COVID-19 pandemic has brought unprecedented change to the retail industry and fundamentally altered consumer behaviour. From the festive season shopping rush to fashion week, brands have been forced to adapt to these changes and reimagine many of their offline experiences online. This digital renaissance represents a broader retail shift moving forwards: E-commerce is …

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